Slavery by Another Name free essay sample

Students are taught in most schools that slavery ended with President Abraham Lincoln’s Emancipation Proclamation. However after reading Douglas Blackmon’s Slavery by Another Name I am clearly convinced that slavery continued for many years afterward. It is shown throughout this book that slavery did not end until 1942, this is when the condition of what Blackmon refers to as neoslavery began. Neoslavery was practiced after the Emancipation Proclamation and until the beginning of World War II. Neoslavery was the practice of abducting African Americans, and/or imprisoning them based on exaggerated or false criminal charges, and forcing them into servitude long after the days of the Civil War. This practice was maintained mostly throughout Alabama, Florida, and Georgia. The arbitrary use of ill defined â€Å"vagrancy† charges, such as obscene language in front of a female, changing jobs without the permission of a person’s former employer, and having no proof of having a job or work (which at the time was impossible for anyone because there was no use of pay stubs) were used to lock up millions of African-Americans who were compelled into or lived under the shadow of the Souths new forms of coerced labor. We will write a custom essay sample on Slavery by Another Name or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Under the laws enacted specifically to intimidate blacks, tens of thousands were detained, hit with high fines and charged with the costs of their arrests. With no means to pay such debts, prisoners were sold into coal mines, lumber camps, brickyards, railroad construction crews, and plantations. The book begins by describing a typical family immediately after the Civil War and the first fruits of freedom. Throughout the book, we follow the life of one Green Cottenham as he tries to raise a family in the Deep South during the 1900’s. As the beginning of the 20th century, he is arrested in Columbiana, Alabama, outside the train depot in a completely spurious situation where initially its claimed that he broke one minor law, and then later its claimed that he broke a different minor law, and so finally he was brought before the county judge three days later. The judge, to settle the confusion, simply declares him guilty of yet another offense, of vagrancy. Hes fined $10 and then on top of that, hes charged a whole series of fees associated with his arrest: a fee to the sheriff, a fee to the deputy who actually arrested him, some of the costs of him being jailed for three days, and fees for the witnesses who testified against him, even though as far as I could tell there were no witnesses. All of these things added up to effectively about a years wages for an African American farm laborer at the time, and an amount that obviously somebody like Green Cottenham, an impoverished, largely illiterate African American man in 1908, could not have paid. So in order to pay those fines off as part of the system, he is leased to U. S. Steel Corporation, a company that still exists today, and forced to go to work in a coal mine on the outskirts of Alabama, with about a thousand other Black forced laborers. And those men lived under almost unspeakable conditions. They worked much of the time deep in the mines in standing water, which was the seepage, under the earth. They were forced to stay in that water and consume that water for lack of any other fresh water, even though it was putrid and polluted by their own waste. Any man who failed to extract at least eight tons of coal from the mine every day would be whipped at the end of the day, and if he repeatedly failed to get his quota of coal out, he would be whipped at the beginning of the day as well. The men entered the mine before daylight and exited the mine after sunset. They lived in an endless period of darkness under these horrifying circumstances. Due to the lack of medical attention, they were subject to waves of dysentery and tuberculosis and other illnesses, and it was ultimately one of those epidemics of disease, which caused Green Cottenham to die five months after he arrived at the jail, in August of 1908. Alabama was the place where the system lasted the longest in its most explicit form, and was the most evolved in terms of how every county government was involved and the enormity of the numbers of African American men who were leased by the state. And in the cases of Alabama, there were at least 100,000 African American men between the 1890s and the 1930s were leased or sold by the state of Alabama to coal mines, iron ore mines, sawmills, timber harvesting camps, cotton plantations, turpentine stills, all across the state. And so at least 200,000 African Americans, just in Alabama, were forced into the system, just in the most informal ways. And there are very well documented records of thousands of Black men who died nder these circumstances during that period of time. Stories of men like Jonathan Davis, who in the fall of 1901, left his cotton field trying to reach the home of his wifes parents, where she was being cared for and would soon die of an illness. He was trying to reach her before she died. And on his way to the town, which was 15 or 20 miles away where she was being taken care of, he was accosted on the road by a constable, and essentially is kidnapped from the roadway and sold to a white farmer a few days later for $45. This is something that is named in the book to dozens of people that happened to. Its clear some version of that sort of kidnapping happened to hundreds and hundreds of other African Americans. And again, all of that is just in Alabama, and there were versions of this going on in all of the southern states. So in reality, theres no doubt that hundreds of thousands of African Americans had these events occur to them, and millions of African Americans lived in a form of terror of this happening either to them or to their family members. At the end of the nineteenth century, there was this enormous brick-making concern on the outskirts of Atlanta. It was owned by one of the most prominent men in the city, James English . He was once the mayor of Atlanta in the 1880’s, a famous Confederate war veteran, and was politically the most powerful man in the city. By the beginning of the twentieth century, he probably was the wealthiest man in the Southern United States and one of the wealthiest men in America. He had many business concerns, but at the base of his wealth and the base of his enterprises was this brick-making factory, which was worked entirely with these forced laborers who had been acquired from jails and also simply purchased from men who had kidnapped black men from the roadways of the South, which became an incredibly common phenomenon as this new market for black labor developed. And the Chattahoochee brickyard, as it was called, was a place that generated millions and millions of bricks. Millions of these bricks were used to make the sidewalks and streets of Atlantas oldest neighborhoods, many of them still in use today. A string of witnesses told the legislative committee that prisoners at the plant were fed rotting and rancid food, housed in barracks rife with insects, driven with whips into the hottest and most-intolerable areas of the plant, and continually required to work at a constant run in the heat of the ovens. They didn’t receive medical care and because of this huge numbers of them died. A rare former convict who was white testified that after a black prisoner named Peter Harris said he couldnt work because of a grossly infected hand, the camp doctor carved off the affected skin tissue with a surgeons knife and then ordered him back to work. Instead, Mr. Harris, his hand mangled and bleeding, collapsed after the procedure. The camp’s boss ordered him dragged into the brickyard and whipped 25 times. If you aint dead, I will make you dead if you dont go to work, shouted a guard. Mr. Harris was carried to a cotton field. He died lying between the rows of cotton. On Sundays, white men came to the Chattahoochee brickyard to buy, sell, and trade black men as they had livestock and, a generation earlier, slaves on the block. They had them stood up in a row and walked around them and judged of them like you would a mule, testified one former guard at the camp. At the beginning of World War II, President Roosevelt was mobilizing the national war effort, one of the issues that was being discussed at the Cabinet level in Washington was what would be the issues that the enemies of America would raise to try to undercut morale in the United States? Immediately, one of President Roosevelt’s aides points out that particularly the Japanese would argue that America was not the country fighting for freedom and that the proof of that was the treatment of African Americans in the Deep South. Realizing what a vulnerability that was, he ordered that there be legislation against lynchings, making it a federal crime. The attorney general at this time, Francis Biddle, went back to his own office, asked the same questions of his immediate deputies, and one of his deputies says, lynching is a big issue, but there’s also another problem, here are places in the South where slaves are still being held, and it has been the policy of our department not to prosecute cases against those people. The attorney general is shocked initially, but then asks for a memo on how to prosecute such cases under laws which did exist. Four days later, on December 11, he distributes a memo to all U. S. attorneys essentially saying that this has come to his attention and instructing them that from that day forward they should prosecute these cases. In 1942, just a few months later, a family near Corpus Christi, Texas, a man and his adult daughter, are arrested and charged under the new policy of prosecuting these cases, and theyre trialed later in 1942, and convicted. In 1943, theyre sentenced to prison for having held a man named Alfred Irving as a slave for more than five years.

Braveheart Hero essays

Braveheart Hero essays What is a hero? The definition for a hero is a legendary figure often of divine descent endowed with great strength and ability. A hero is admired for what he does, and glorified for it. A hero must have intelligence to perform the brave deeds he will have to overcome. In the movie, Braveheart, William Wallace demonstrates strong qualities of a hero. To be a hero he must have superhuman strength and intelligence, but most of all courage. Wallace demonstrates all of these qualities throughout Braveheart. Wallace was known to be seven feet tall. He killed 100 men and could shoot fire out of his body. Whether all of that is true is doubtful. Wallace shows his intelligence in so many ways. One example of this is that he knows that a small stone is more effective and more accurate than a large one. He shows this in his stone throwing contest with Hamish, his lifetime friend. Wallace also knows intelligent war strategies. He knew the English would start with their horsemen, so he made spears extending to the length of two men. He used these at the precise second the horsemen stampeded towards them, in order to kill the horses. This all took courage, of course, but the most important amd strongest characteristic of courage was his own fear of dying a coward. He was not scared to die, but how he would die. The French Princess offered Wa llace a potion to ease the pain from his tortured death. He took all of it-the hanging, the stretching, and the humiliation without screaming for mercy. Performing many brave deeds without showing fear is one more characteristic of a hero. Wallace was a very brave man throughout his entire life. The English nobles were attacking his wife, and Wallace didnt think twice about attacking them. This kind of act was punishable by death. He also went after the King of England and his men by himself, with an arrow in his chest. One of the most courageous and bravest things he could have done was to go to ...

Customer Relationship Management Research Paper

Customer Relationship Management - Research Paper Example Rule # 1: The customer is always right. Rule # 2: If the customer is wrong, go back to Rule # 1. A customer is somebody who consumes a particular product or service and in exchange would shell out an amount for the said service or thing. Thus, to be able for any business to sustain, a system called Customer Relationship Management or CRM must established. Care after sales is so important. In fact, call centers are up to heed to every customer’s demand. Research findings from Xu and Walton, (2005) entitled "Gaining customer knowledge through analytical CRM", Industrial Management & Data Systems revealed that current CRM systems are dominated by operational applications such as call centers. The application of analytical CRM has been low, and the provision of these systems is limited to a few leading software vendors. Businesses use this online service provision to continually keep in touch with the customers. The introduction of the internet as part of the communication superhi ghway has helped shorten the gap between the business and its clientele. Thompson (2010) has said that two CRM application types are generating the most interest in 2010: Those focused on supporting revenue growth, and those geared to the trend toward social CRM. Most CRM projects are departmental and channel-specific, although large-scale CRM projects are reappearing. Therefore, CRM is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. Money sent to the Philippines can be conveniently received through participating outlets of two of the biggest pawnshop chains in the country –Cebuana and Mlhullier’s Moneygram service and Xoom. These are just a few of the many possible ways to receive money sent to the Philippines online. The moment that the receiver gets the money, the sender will be sent a text message confirming it. This is to ease his/her worry against fraud and positive feedback has resulted from this service (http://sendmoneytothephilippines.blogspot.com/2010/09/cebuana-lhuillier-m-lhullier-as.html). In addition, the implementation of a customer relationship management system will improve retention rate, say of a school like Everest Online. It has always been a goal of every implementer to have a successful project implementation. Houston (2011) has found that the different measure of project management success can be when the project must have been delivered to the Scope, Time, Cost and Quality and when the customer is happy with the way the project management was carried out which means that the communications in particular, and the various other aspects of the project management, must have been performed professionally. Moreover, Bose (2003) found that businesses dedicate considerable money and resources to research on consumer behaviors in an attempt to understand their target markets. As Drucker (1973) has argued, the purpose of business is t o create and then retain a satisfied customer. Similarly, Sheth and Mittal (2004) have pointed out that a business makes money only if it satisfies its customers by catering for their needs. Customer Relationship Management in its general sense in the part of the business is increasing efficiency while minimizing the cost. As CRM is a widely-implemented strategy for managing a company’s interactions with customers, activities also those for marketing, customer service, and technical support, its overall goals are to find, attract, and win new

What are the main differences between Monopolistic Competition and Essay

What are the main differences between Monopolistic Competition and Oligopoly market structuresWhich of these market structures best serves the interests of the consumer and why - Essay Example In this type of market structure the firm takes the price charged by the competitors as given and does not take into consideration the impact of its price on that of competitors. In the short run the firms operating in monopolistic market can act as monopolies but in the long run the other firms enter into the market and the gains of differentiation takes the downward sloping curve with competition. Oligopoly is regarded as the market structure where there are large firms operating in the market with significant barriers to entry. The oligopolists are aware of the conditions prevailing in the market as the market is dominated by only few sellers. The decision undertaken by one firm will influence the other firms operating in the market as well as the market as a whole. The decision or the responses of the market participants should be taken into account in the planning process. The prevailing competition in the market structure can give rise different outcomes. An operating firm in the oligopolistic firm can maximise the profit by operating at the level where marginal revenue is same as marginal costs. Differences The primary differences between the two types of market structures are in terms of relative size and control of the market of each firm on the basis of the number of competitors in the existing market structure. It is difficult to find clear cut evidences that cite the differences between the two market structures. Some industries can posses the characteristics of both oligopoly and monopolistic firm. With decrease in the level of competition the firms tend to behave more likely to that of oligopoly and less likely to that of monopolistic competition. The monopolistic market structure offers differentiated products. The suppliers are aware of the price system existing in the market i.e. they are the price makers. The barriers to entry are not stringent in the short run but in the long run the firms can enter or leave the industry. The sellers can act in independent fashion within the market. The demand curve slopes downward and is more elastic than that of monopolists (Economics, 2012). The firms operating in the oligopolistic market structure are interdependent. The products offered can be homogeneous as well as can be differentiated across producers. The interdependence among the firms is correlated with the homogeneity of the products. A huge amount of investment is usually associated with entry in the oligopolistic market. In this market structure the firms can collude and impose some restricted trade practices with the aim to raise prices. The profit of the industry is maximized with the collusion of firms. If one firm believes that the other firm will keep the output level constant it can raise the productivity so as to gain maximum revenue. In a situation characterised by cartel the firms can recognize the significance of joint profits from producing each unit of output. However if one firm believes that the other firm will increase the level of productivity, then the other firm will try to increase the productivity faster to gain the first mover advantage (Central Washington University, 2003, p. 3). In this situation the cartel will broke. The significance of market structures on interests of consumers As long as the consumers are happy in demanding one product regardless of the prices of other products the seller o f the product will be acting as a

The Relevance of Victim's Volunary to a Charge of Rape Essay

The Relevance of Victim's Volunary to a Charge of Rape - Essay Example The Act replaced the Sexual Offences Act 1956, and all its amendments. The said Act saw the evolution of the definition of rape – the actus reus – from its original definition in the Sexual Offences Act 1956 which was â€Å"unlawful sexual intercourse with a woman† to â€Å"penile penetration of the vagina, anus or mouth of another person without their consent.† The inclusion of the anus and mouth as body parts renders it now legally possible for a male to be raped, but the retention of the word â€Å"penile† limits the defendant in a charge of rape to only male. The charge of â€Å"assault by penetration† is used to cover circumstances wherein objects other than a penis are forcibly inserted into the aforementioned orifices, and exacts the same penalty as rape. The next issue is the â€Å"mens rea† or the guilty mind – this means that the person accused of committing the crime knew that he was committing the crime. In the conte xt of rape, it means he knew that he did not secure the victim or the complainant’s consent when he proceeded with having sexual congress with her. In the past, UK law relied upon the â€Å"mistaken belief clause† which was in the case Morgan4 in 1976. Here, the accused men were informed by the husband that his wife would struggle and say ‘no’, but they should just continue because she was in truth enjoying it. Whilst they were eventually convicted anyway, the case set a troubling precedent: if there was an honest belief engendered in a man’s mind that a woman consented to sex, even if that belief is unreasonable, the requirement of men rea is unsatisfied and therefore the rape charge will not prosper. Westmarland (2004: 7) provides a succinct summary of the definition of rape in the Sexual Offences Act 2003, to wit: The... The research looks at the feminist critique of the rape law, as it is framed. Feminists who have called for the reform of rape law have demonstrated that â€Å"the law of rape historically has regulated competing male interests in controlling sexual access to females, rather than protecting women’s interest in controlling their own bodies and sexuality†. This is a fascinating proposition, and jibes with the conflict theory of criminal justice, which looks as criminal laws as having an agenda supportive of a dominant class. In the case of rape, the dominant class might be the male gender. This paper proceeds to look into the whole issue surrounding involuntary intoxication, which goes into the heart of the notion of consent. Whilst there are differing opinions as to whether or consent is a state of mind, or it is an action, either way, alcohol ingestion makes consent problematic. If consent is a state of mind, alcohol at a certain level addles and distorts the mind in a state of inebriation. If consent is an action, alcohol has behaviour-altering effects and can impair speech and physical movement in such a manner that consent becomes ambiguous. To use the definition given by Cowan, â€Å"to be in a state of intoxication means that one’s mental and physical capacities are substantially altered from one’s ‘sober’ state, through the ingestion of intoxicating substances. To better understand the situation at hand, researchers look at the two important cases of R v. Dougal and R v. Bree.

Marketing Strategy Of Titan Watches

Marketing Strategy Of Titan Watches Today, a wristwatch is considered as much of a status symbol as a device to tell time. The watches and jewellery has not been immune to the economic climate and the whole industry suffered in late 2008 and in 2009 as consumer confidence fell and people became more cautious about their spending. The overall jewellery and watches market grew by 10% since 2005 to reach  £4.8 billion in 2010 and Mintel forecasts 11% growth for the jewellery and watches market over next five years. 2011 is also going to be the year to invest in mens jewellery. Stephen Webster presented a strong case for mens jewellery at IJL in September 2010, and assuming male customer only want watches and the odd signet or chain could lead to missing out on a potential wealth of customer. Its not that male customers dont want it: they just dont know they want it. Men arent like women and theyre not used to thinking about what to wear, explain Webster. But once a man is bejewelled, theres no looking back. They also dont wait for special occasions like woman do, and they can go from zero to jewellery enthusiast in no time. Market research company Mintels September 2010 report Watches and Jewellery Retailing UK found that 20% of male respondent said they like receiving jewellery as a gift, and 12% said that they had purchased all of their own jewellery. So the market is clearly there to be exploited. http://www.retail-jeweller.com/trends/in-with-the-new-2011-trends/5020089.article Rocketing gold prices and recession have led many consumers to buy silver jewellery instead of gold, with almost one in five people wearing more silver jewellery than gold, rising to nearly three in ten women; particularly young people aged 15 24. The affordability and disposability of many costume jewellery items means that customers are more willing to experiment and try new looks without denting their bank balances Young men aged under- 35 are more open to paying higher amounts for a watch as they typically do not wear jewellery to express their individuality or consumer spending power. Some 86% of consumers wear a watch, but nearly 40% only a new one when their old one is broken. Converging the watchs main function with health benefits would be one way of helping create new reasons for purchase. http://oxygen.mintel.com/sinatra/oxygen/display/id=479809 Executive Summary: https://www.keynote.co.uk/market-intelligence/view/product/10331/chapter/0 Many Brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition in an effort to better explain ,why buy me. In the market for the brand and product offerings is created by positioning. It reaches a certain type of consumers and delivers benefits that meet the needs of several key target groups and users. Actual Approach of a company or brands positioning in the marketplace depends on how it communicates the benefits and product attributes to consumers and users. As a result positioning of a company and/or product seeks to further distance itself from competitors based on a host of items, but most notably on five key issues: Price, Quality, Product Attributes, Distribution, and Usage Occasions. In recent times, consumerism has undergone a sea change. Consumers today are well informed about the products, as compared to earlier times. Hence, the market has become customer centric. Recognizing the importance of the customer is business structure; companies have started effecting brand repositioning exercise on regular basis. In the recent times, a major brand repositioning exercise has been planned by Titian Industries Ltd in order to provide more to its customers. The company has its new position. This study will help to understand the revived positioning strategies of TITAN watches. An analysis of repositioning strategies of Titan also forms of the study. Firstly it is important to understand the overall wrist watch industry in UK. Secondly to study the brand positioning and re-positioning strategy of Titan wrist watches and to find out whether the loyal consumers of TITAN watches aware of the new positioning strategies of the company and how they perceive them. To study primary and secondary data have been used. Analysis UK wrist watch industry and brand repositioning strategies of TITAN Company has been analysed and completed on the basis of secondary data. Internet, journals, books and magazines have been used for this purpose. Project comprises conducting a questionnaire survey. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Introduction: 1.1 Theory and concepts: A business has two and only two basic functions: marketing and innovation Peter Drucker To maintain business relevance and market position, it is important to continuously innovate and invent brand image in the market to pace with change and intense competitive pressure in the marketplace. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is further heightened by the rising costs and high risk associated with launching a new brand. Increase in the cost and high risk related with launching a new brand that is a part of brand reposition.Brand reposition has received very importance in the marketing literature and mostly been treated as a variation of brand positioning. Reposition can be required as the market changes and new opportunities occur. In order to reach the customer which was never targeted at first can also be targeted with brand reposition. In order to change its image in the market it is important to focus towards brand repositioning, although it is one of the toughest and hardest actions in marketing to reposition a familiar brand. According to Solomon, position strategy is an essential part in the marketing efforts because companies have to use the elements in the marketing mix to influence the customers understanding the position. There has to be several choices to be, so to as to be in more attractive and relevant position. It is important for the person who is reposition for the reposition to know and understand why reposition is necessary and its need, and if the offer is the one that will change or just the brand name. While repositioning it is important to undertake and understand all the risk factors that is likely to affect it in the market. A company risks its credibility and reliability more while repositioning its brand in the market and the need for a thorough strategy is very important to avoid any occurrence. Some analyst argues that to successfully reposition a established brand name is almost impossible because repositioning of a brand can make the most loyal customer to switch brand. If the brand is eroded then brand reposition becomes important. Numerous attempts to reposition brand in the market may fail which is testified by many company for example while soft drink has successfully been able to connect with the youth though they exist for 40 years in the market but at the same Levis, jeans has been losing its market share to newcomers such as The Gap despite numerous campaigns designed to reposition the brand trend. 1.2 Literature Review: The reposition strategy is defined into three stages that is: Introductory Elaboration Fortification This involves the introduction of a new or a repositioned brand, seeking underline the brands value over others, and to broaden the brand position. It is truly hard to change the customers perceived attitude towards a brand, and therefore the risk is great that the attempt to repositioning might fail. After rolling out the strategy, it is time to modify the proposition through update of the personality and through repositioning. There pros and cons with both of this segments and it is great significance that they are truly calculate when deciding the next step in the process. To understand it more deeply http://htmlimg4.scribdassets.com/55f3acalz4nfgla/images/10-81b5e3fa9c/000.jpg Figure 1: Stages in brand strategy development. When a company modifies or change something that is already there in the market established in the mind of the customer that is called as repositioning. Different profession and individuals have different meaning and understanding towards Repositioning. There are few different definitions and greater understanding about this concept: Repositioning is a change, principally about triggering the vision, mission and value in a new direction that is more suited f or the brand in the future- Brand manager consultant. Principally, reposition concerns changing the consumers perception of the brand PR consultant. Repositioning is built upon the change of unique and differentiated associations with the brand in some kind of direction; it is about having a balance between the category party and differentiation when using reposition strategies (Leading Brand strategies) From these definitions, it is obvious that reposition is about moving something to more attractive and relevant position. Reposition direction is often decided as to what a company wants to achieve. There is also a visible relation between price and quantity aspects. When a company perceives the market as a demand curve, the purpose is to down stretch or upward curve. When moving up and there is a need for reaching the premium segment and expand up wards. Figure: The principle of reposition. When striving towards a new position in the market, it is important to understand those consumers are limited. Peoples minds select what to remember and it is important to convince the consumers with greater arguments. The market always strive for change which is rapid and therefore repositioning can be necessary to meet these demands, newer and stronger arguments have to be established to convinced them to stay as loyal customers. As repositioning is a very complicated matter and therefore there are no detailed theories or models. Aim for repositioning is different for different person, and the only connection between all the different theories is that repositioning is moving something from somewhere towards a greater position at the market. Corstjens and Doyle (1989) identified three types of repositioning strategies: Zero repositioning, which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment. Gradual repositioning, where the firm performs incremental, continuous adjustments to its positioning strategy to reflect the evolution of its environment; and Radical repositioning that corresponds to a discontinuous shift towards a new target market and /or a new competitive advantage. After learning the repositioning of several brands from the UK market, the following 8 types of repositioning have been identified. These are: Increasing relevance to the consumer Increasing occasions for use Making the brand serious Falling sales Bringing in new customers Making the rand contemporary Differentiate from other brands Changed market conditions A four phased brand repositioning approach can be followed to achieve the intended benfits- Phase I. Determining the current status of the brand Phase II. What does the brand stand for today? Phase III. Developing the brand positioning platforms Phase IV. Refining the brand Positioning and Management Presentation The advantages that can be derived from brand repositioning exercises can be summarized as: Value over others Updated personality Relevant position The risks associated with such strategies are: Loss of focus Neglecting original customers Losing credibility for the brand Confusing the brand Therefore, brand repositioning is more difficult than initially positioning a brand because one must first help the customer UNLEARN the current brand positioning This can be done by: Carefully crafted communication New products, packaging Associations with other brands ( co- branding, co- marketing, ingredient branding, strategic alliances, etc) that reinforce the new brand positioning. This exercise is so critical to an organizations success that the organizations and its marketing/brand management leader should develop it, preferably with the help and facilitation of an outside brand positioning expert. Research Methodology: 2.1 Objectives To study the current scenario of UK wrist watch industry. To review the brand positioning strategies of different sub-brands of watches. To analyze the brand repositioning strategies of watches. To study consumer awareness and perception about the brand repositioning strategies of watches. This study will help to understand the gap in its communication strategy regarding brand repositioning exercises and the further measures to be taken for effective marketing communications. 2.2 Limitations: The study is confined to London area only There is possibility of sampling errors in the study The responses of the consumers may not be genuine Questionnaire may not be comprehensive 2.3 Sources of Data Collection: The relevant data was collected from both primary sources and secondary sources. The starting point of my information gathering has been the secondary sources such as internet, books, and journals and so on. Firstly, brand positioning and repositioning strategies of Titan, secondary sources such as internet, insurance magazines, and journals and so on. Then I conducted a consumer awareness survey on brand repositioning strategies undertaken by Titan watches in recent times. 2.4 Sampling: To conduct sampling of 50 loyal consumers of Titan and in the age group of 20 30 years for this study. Since Titan has taken up brand repositioning strategies since January 2011, consumers who have seen the previous and new campaigns have been targeted. 2.5 Primary data: Data was collected through an interview schedule, consisting of both open ended and closed ended questions. It consisted of the parameters like reasons consumers brand preference, recollection of earlier tagline and advertisement, brand ambassador of Titan awareness of new tagline and campaign featuring sportsmen and actors from International body and so on. The data was collected through e-mails, telephone contacts and one to one personal interviews. Industry Overview UK Watch industry: Market report examines the UK jewellery and watches market, total sales of jewellery and watches in the UK fluctuated between 2004 and 2008, and fell by 2.8% in the latter year to finish the review period at  £4.33 billion. The declining sales in 2008 can be largely attributed to the global economic downturn and UK recession, which have had a negative impact on nearly all industries. Initially, the luxury end of the market was relatively unaffected by the downturn, but by the end of 2008 and 2009, it had begun to take effect. The jewellery and Watches market has become increasingly competitive in recent years. Although the industry has always been fragmented with a wide range of suppliers and retailers, developments in online retailing have contributed to it becoming increasingly transparent for information on pricing and availability. This has been a positive trend, especially for many smaller brands that previously were not able to deal directly with consumers. Some larger retailers, as well as a few independents, have also developed transactional sites to deal with this demand. With around a third of the UK population owning a piece of precious jewellery and nearly in ten owning a watch, products have a high rate of consumer penetration. The downturn in the UK economy is unlikely to show reversal in 2009, and this will continue to affect all areas of consumer spending. It seems the concepts of a wrist watch have become that of a status symbol rather than a practical chronometer. According to a survey that suggest one in seven people in the UK has no need for watch, apart from as a fashion accessory. Gadgets such as iPods, laptops and mobile phone, represent threat to the watch industry, survey conducted by Mintel. Even in the age of iPhones, people spend huge amount of money on a quality time piece, with high-end brands such as Rolex and Tag Heuer adorning blinged up wrist of rappers, bankers and fashionistas alike. http://www.wharf.co.uk/2010/11/why-wrist-watches-are-dialling.html SWOT ANALYSIS OF THE UK WATCH INDUSTRY: Strengths: Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product There are few marketers, who are concentrated only upon a particular niche segment (Tag Heuer ) Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Company Profile: Overview Titan is the largest watch company in India and the sixth largest in the world. Titan manufactures over 7 million watches per annum and has a customer base over 65 million. An industry was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company brought the shift in the Indian watch market, offering quartz technology with International styling, manufactured in a state-of-the art factory at Hosur, Tamil Nadu. Leveraging its understanding of different segments in the watch market, the company launched a second independent watch brand Sonata, as a value brand to those seeking buy functionally styled watches at affordable prices. In addition it focused on the youth with its third brand fastrack. In two decades the company has built an impressive watch business to become Indias largest manufacturer and the worlds sixth manufacturer of watches. This has mainly been achieved by developing a formidable distribution network. The company has amongst the worlds largest retail chain of exclusive retail showrooms for watches called The world of Titan spread over 100 towns. It also has multi brand outlets named Time Zone, service centers and dealer outlets. Globally Titan has a presence in over 30 countries through its marketing subsidiaries. The company has watch assembly plants at Dehradun (UP) and Baddi ( Himachal Pradesh) and a plant manufacturing electronic circuit boards in Goa. The majority stake in the company is held by the promoters, with Tidco having 28 percent of the shares and Tata Group companies owning 25 percent of the shares. Public holding in the company is around 28 per cent. The rest of the stake is held by foreign institutions, non resident Indians, mutual funds and other institutions. It has also premium fashion watches by acquiring a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. 1995, the company diversified into jewellery under the brand Tanishq to capitalize on fragmented market operating with no brands in urban cities. In 2005, the launched its second Jewellery brand, GoldPlus, for capitalizing on the opportunity in small towns and rural India. The company has now diversified into fashion Eyewear by launching Fastrack Eye-Gear sunglasses, as well as Prescription Eyewear. TITAN WATCHES: BRAND POSITIONING STRATEGIES Overall strategies: Since its introduction, Titan has been positioned as a premium brand, providing high quality products. Titan is struggling to have a strong brand image in UK market due to its numerous sub-brands that caters to different segments in India. It follows different positioning strategies; these strategies can also be analyzed as given below: Attribute Positioning: When the company launched its products, it was the first to bring quartz watches to Indian market. The company successfully leveraged this to penetrate the market. Raga, Classique and Regalia come under this strategy. Classique positioned as elegant corporate wear that leaves a quiet, but definite impression and fusion of function and sophistication. Regalia ranger represents the elegant-wear. Raga has been differentiate and positioned as exclusive watch. The Raga and Silver Raga collection is elegant, delicate and feminine with each piece truly unique. User Positioning: Titan caters to several user groups children (the Dash), sportspersons and adventurers. The fastrack range is seen as being contemporary, reliable and sturdy. The advertising, packaging and merchandising of this range is young, cool and vibrant. Benefit Positioning: Titan seeks to differentiate its offering on the basis of superior style and attractiveness which is offered by fastrack Digital range. Competitors Positioning: With the entry of several foreign watchmakers into the market, Titan had to encounter the threat. Most the entrants are catering to the upper end of the market Omega, Cartier etc. Quality or Price Positioning: In the overseas market, especially in Europe where it is competing with Swiss and Japanese watches, it is positioning itself as value-for-money (less than Swiss watches and higher than Japanese), attractively styled and of good quality. TITAN WATCHES: BRAND RE-POSITIONING STRATEGIES FOR GLOBALISATION Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. http://www.moodiereport.com/images/luxury_watch_tables_jan10_04.jpg http://www.moodiereport.com/images/luxury_watch_tables_jan10_05.jpg CONCLUSION: The suggestions to improve consumer awareness about brand repositioning strategy of Titan are as follows: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. It is important to have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotion from time to time. RD needs more investment as customer expectations are changing rapidly. It should focus more on introducing more varieties and luxury items in the market at regular interval. Introduce exclusive collection for working women which is more contemporary and complements any fashion styles. Tie up with international watch brands to make the product stronger in the market. To use internet to spread awareness among consumer about the brand. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })()

Hesters Letter :: essays papers

Hester's Letter There are numerous characters in The Scarlet Letter, by Nathaniel Hawthorne, that play noteworthy roles. The character that stands out the most is Hester Prynne. Hester changes significantly during the course of the novel. In the beginning of the novel she is conceived as an extreme sinner through the eyes of the Puritans; she has gone against Puritan ways, committing adultery (Chuck). For this irrevocably harsh sin, she must wear a symbol of shame for the rest of her life. However, the Romantic philosophies of Hawthorne put down the Puritanical beliefs (Chuck). She is a beautiful, young woman who has sinned, but is forgiven. Hawthorne portrays Hester as a "divine maternity" and she can do no wrong. Not only Hester, but also the physical scarlet letter, a Puritanical sign of disownment, is shown through the author's style and rhetoric as a beautiful, gold and colorful piece (Chuck). Hawthorne uses Hester Prynne in the novel to convey many different meanings. Hawthorne is more inter ested in uncovering the flaws of puritan society and the hypocrisy of their reactions to Hester’s sin, than to analyze adultery. Hawthorne uses Hester to scrutinize the Puritan way indirectly, and show the role women should play in society. The Puritan culture is one that recognizes Protestantism, a sect of Christianity. Though a staple of Christianity is forgiveness for one’s sins, this has long been forgotten amongst the women of Boston: â€Å"Morally, as well as materially, there was a coarser fiber in those wives and maidens of old English birth and breeding, than in their fair descendants† (Marcus). When Hester is first brought out of her prison cell, it is the gossiping goodwives who keep recommending much harsher punishments, from a brand on her forehead to death. Hester, who had done nothing wrong prior to this sin of adultery, is no longer seen as a human being, but merely as a symbol of evil and shame upon the town. Hester is forced to stand on the scaffold with everyone in town ridiculing her until she confesses who her partner was in the sin, but instead she stands there for three hours, when she was allowed to come down. Her subjection for the Puritan onlookers was excoriating to bear , and Hester holds the child to her heart, a symbolic comparison between the child and the scarlet letter, implying that they are truly both intertwined (Chuck).

Business leadership: Skills that Take to be a Good Leader

People often refer to leadership as a skill that a certain person has.   It is a kind of skill in which a particular person can make other people follow him without skepticism.   However, if leadership is â€Å"properly† defined, it is a process of accomplishing things through a person who influences people to work and deliver what it is that is to be delivered.   In addition, since not all goals that are set will be successful, leadership is an adventure.   In reaching goals, the person leading must think of various ways to accomplish all the things that they want to accomplish for there are times that they will fail due to an erroneous decision, or an error on the method or approach that they used.   When they fail, they are back to the starting point and will work on again by analyzing what went wrong and by formulating a new plan minus all the points that caused their failure on their first trial.Nowadays, people should be fully aware of the definition of leaders hip since this is particularly crucial and very prominent in every setting – from school, workplace, government, among others.   However, there are still people who are not familiar about what leadership really is; as said before, it is regarded as a skill that one possess that is why a particular person can make other people follow him of her. Moreover, it is assumed to be a quality or characteristic of a person.   Only a lesser portion of the population knows that leadership is a process that requires several skills and specific qualities from a certain person in order for him to be able to influence the people who works under him towards the achievement of a goal.Anyone can become a leader just as long as they develop the skills that are needed; moreover, anyone can lead even though they are not the president of the country, a coach of the team or a captain of a ship.   In other words, anyone can be a leader when the situation calls for him or her to lead others.   You do not need any badge or a prestigious office in order to be a leader.   However, if you are a leader you are not similar to a boss in every sense.   Bosses are usually known to be the people who always boss others and push people around. In contrast, if you are a good leader, you are not doing these things to the people under you.   Then again, a leader and boss may be synonymous if the latter does things by influencing empowered and effectual people.Leadership can take place anywhere and one particular venue is in the business sector.   In order for a certain business to work and succeed, there should be a number of people who will exert effort and do all the needed actions and tasks.   However, these people will not be able to work in a proper manner without someone who will lead them; otherwise, each would just do everything in his own way.   Business leaders or owner leaders should lead them on the right track on the way to success; he should provide everything that his team or employees will need, and also offer responsibility. The leader’s view of his employees will affect the decisions to be made throughout the process of accomplishing the goals, they should be aware of the responsibilities that they need to fulfill – the kind of responsibilities that employees are expecting to be fulfilled by their leader.A leader in a business establishment, like any other leader, has to deal with two things: the job at hand and the group he should lead.   These two aspects are essential in the process of leading a business entity; if there is a group but there is no job, a leader is not needed. The case is the same if there is a job but there is no group to carry it out.   The leader can also only tell if he led in a right way if they got the job done and, at the same time, the group is still held together.   If the job was done but the group was dissolved, the accomplishment and success are both useless because the leader who to ok charge of the job was not a good leader.   Any person who wants to be a good leader should know that getting the job done is not the only thing that matters.When it comes in being an effective leader in the business sector, one should have the important leadership skills, namely: honesty and integrity, competence and credibility, forward looking and visionary, inspiring and motivating, and good communication skills.   These five sets of skills are very significant in succeeding in any organization, wether the team is within the business arena or not.Honesty – meaning to be true and trustworthy – and integrity – which connotes acting in a just and honorable manner – are very essential skills in being a leader.   Your team should be able to trust you because without trust nothing will be accomplished.   Trust is the key to any effective employer-employee relationship.   In addition, all your actions must be logical and rational, not based on im pulse and sudden outburst of emotion but on the principles that you believe in.   Though being honest, most of the times, cause trials to the person who practices it, it is better to be truthful all the way so that your team will trust and follow you for they will believe that all you will say are true whether those words are positive or not.   For an instance, if an employee delivers an unsatisfactory job, you should tell him in all honesty that you are expecting or needing something more that what he had presented. While the employee may feel bad the criticism may help him do things better, and will contribute to having a quality result in the end.The next set of skills are competence and credibility; competence talks about being appropriate to a certain job or task while credibility refers to being reliable and trustworthy.   If a person wants to be a leader, he or she should be competent to lead other people; he or should have the capacity to influence and convince the tea m about the things to do and the decisions to be made.   Being a leader demands a lot of responsibility and comes with a lot of pressure, a person in order to lead must be able to keep his composure whenever the situation gets out of hand and stressful, otherwise, he, along with the team, will go downhill.In addition, this person should have all the abilities, experience and expertise to lead, these factors will lead to being trustworthy for when the people he or she will lead see that he or she knows what he or she is talking about and he or she has the full grasp of the goal and all the situations then they can trust him to lead them.   Just like when reading a book about new innovations in the medical world, people will only buy and believe it if the person who wrote it is an expert. In as similar vein, a leader should have enough background about the task at hand so that the people will see if he or she definitely knows what he or she is talking about as a subject matter exp ert.Thirdly, a leader should be forward-looking which means he or she should has his or her eyes on the things that might take place in the future, this is a necessity in order for the leader and the team to be prepared and alert of what is to come whenever they make a decision.   The leader should be the first to see the consequences of each of their actions and consequences in order to avoid mistakes and failures; he should evaluate and study every situation and option presented to him or her carefully before choosing and making a final decision.   Additionally, being a visionary is also important, with this characteristic, a leader has a specific and precise vision of what he wants in the future, it is here that the goal is formulated and this vision is what will keep them on track.   If the leader has a vision to have his company the leading business firm in the country, all of his actions, decisions and moves will all be towards this vision, without any kind of vision, th en there is no goal at hand to be achieve; thus, there is no reason to work at all.Subsequently, a leader should be inspiring and motivating.   Inspiration and motivation are two important factors in order to have a drive to work, a leader should inspire and motivate his team to work for the goal they want to achieve.   An effective leader should not only give his or her team the things they have to do but also the reason why they should do them, he or she should provide them the purpose of their tasks and, of course, their goal.   Inspiration and motivation are very important each and every one of us; an athlete cannot get himself to perform his best when he lost his motivation and a writer would not be able to write a bestselling novel without any inspiration.   As a leader, you should remind your team to believe in themselves, this also means that you must have the drive, determination and spirit for these are what you need to motivate them.Last but not the least is that a leader must have good communication skills.   In order to lead, a leader must communicate to his team for that is the only way for him or her to deliver them the instructions, to give them inspiration and motivation, to be honest to them, to convince them that he is credible to lead, and to share to them his vision.   Good communication skills and leadership go on together, if you can be a good communicator, you will be able to express yourself very well, both thoughts and feelings.   You have to establish good and effective communication with your team in order to convey not only words but also meanings.   In addition, if you become an effective communicator, you will be able to project a confident and sincere image that people likes to see in a leader.   You should maintain good communication with your team; otherwise, you and each of your employees will draw into isolation which will bring negative effects on the business because it can cause in making wrong decisions .In the next four or five years, I would want to develop these skills in order to contribute to my success, particularly, honesty and integrity, competence and credibility, and good communication skills.   These three set of skills are, in my opinion, the most essential in becoming an effective leader, for that reason, these are the skills that I will focus on developing in the next four to five years.   Honesty and integrity are very important because it is through these that trust can be build and establish.   Developing honesty is not easy because humans are subject to lie most of the time intentionally and unintentionally due to their nature.One particular reason why we lie is because we do not want others to be hurt that is why we resolve to saying â€Å"white lies†, however, in the business realm, these lies and other kind of lies should be avoided because covering negative things with such will affect the result of the job.   In order for me to develop honesty, I must learn to say truthful things and also learn the proper way to address them especially those negative matters so that people would not be hurt and for them to see for themselves the aspects that they could work on the aspects they should work on.   On the other hand, to develop integrity, I should learn to focus on my principles and be able to control myself in order to act rationally not based on my impulse and sudden emotional outburst.   Through this, I will be able to avoid acting unjust and harsh towards other people.The next competence I want to develop is competence and credibility.   To develop these two, I must gain a lot of experiences in order to expand my competencies and credibility.   I must learn to take responsibility for a lot of things, and to handle different kinds of situation and, as well as, pressure in order for me to be considered as competent.   In addition, I should acquire the necessary qualities and attributes such as charisma, communicat ion skills, confidence, and responsibility to be competent enough to be a leader.   On the contrary, in order to be credible, I need to study the things I need to learn regarding the task at hand, since I am planning to enter business, I must equip myself with the appropriate knowledge on how the business world works and about the certain business I would enter to so that my team will look at me in a way that I perfectly know what I am talking about and what I want to happen.  Lastly, I would want to develop my communication skills because I believe that communication is the most important thing between the relationship of an employer and an employee.   Without good communication skill, I would not be able to convince them to work for me, I would not be able to share them my vision and the plans that I have in order to achieve our goals, and I would not be able to tell them what I have in mind or if they are doing the right thing.   It is only through communication that will I be able to inspire and motivate them to do the things we have to do.   Most relationships fail due to lack of good communication, which is why for me this is the most essential skill in becoming an effective leader.My team should always hear me out in reminding them of our goals and in briefing our plans. Without communication, they would not do the things they have to do and worse, they will just move according to their own way.   If that happens, the job would not be accomplished and the group will not stay intact.   The process of leadership can only be considered a success if the job was done and the group still stays together as a cohesive team.Some of the most influential leaders in the history have all the five important leadership skills, especially the three that I have chosen.   Queen Elizabeth II of the Great Britain held the British monarchy and institution with a steady hand which is why they remained solid throughout the time she was placed in the throne, sh e understood the needs of reforms and even opened her accounts to the public in order for them to see that they are one with the people when it comes to decreasing the costs of their lifestyle.Then there is also Arnold Schwarzenegger who was elected as the governor of California, people may raise their eyebrows or have already raised them when he ran and won the election, but he is a visionary and this was evident on the economic policies that he have imposed on California in order to reduce the effects of global warming, he is also the one responsible in restoring the state’s environment – he have reduced the pollution in air and water, and even restored the habitats for the animals.   All these measures were done for his vision of making California acquire electricity on natural sources like wind, biomass and sun by the year 2020.Likewise is in the case of President Hu Jintao of China, who aims to get through the economic and social tensions rising in the country t hat was brought by the country’s growth for he wants to build a society living in harmony.   He was the one responsible of China’s rapid growth in the international world economically; he also radiates an aura of a knowledgeable, intelligent and confident leader.   Also, if there is anyone who had a lot of pressure and stress in leading, it could be Mayor Michael Bloomberg of New York City who needed to rebuild the city that never sleeps after the unforgettable nightmare of â€Å"9/11† – this is what competency is about.While in the world of business, Bill Gates, co-founder of Microsoft from the year 1975, dominated as the world’s most influential business leader.   He has the kind of determination that he used in his leadership that led to the change of the face of programming and information technology.   Dropping out of Harvard University did not seem to become a waste as he is now one of the world’s richest men.   And there is also Steve Jobs, co-founder of Apple, who is responsible for today’s most hyped gadgets.Being a leader is not impossible for anyone of us, we may be born with the potential leadership skills, and all we have to do is to develop them to become an effective leader. The five sets of skills I have discussed are really important to become an effectual leader.   Leaders should be honest to everyone including himself; he should have integrity, the competencies and credibility to become one. He should provide inspiration and motivation to give his followers the drive to work. He should be forward-looking and should be a visionary to be prepared and focus of the future. Lastly, he should be a good communicator to convey all of these to his team.   Being a political leader or a business leader necessitates all these skills; one may just need to adapt one’s focus as applicable in the setting where one is expected to lead.

Evaluation of Gender Inequality (Through the World, Time, and Of Mice and Men) Essay Example

Evaluation of Gender Inequality (Through the World, Time, and Of Mice and Men) Essay Example Evaluation of Gender Inequality (Through the World, Time, and Of Mice and Men) Essay Evaluation of Gender Inequality (Through the World, Time, and Of Mice and Men) Essay Gender Equality throughout the World, Time, and Fiction Charlotte Bronte wrote in Jane Eyre, l am no bird; and no net ensnares me: I am a free human being with an independent will. No visible net ensnares womankind. However, long have women been viewed and treated as unequal to their male counterparts. This inequality is alive everywhere. As displayed in Of Mice and Men, gender inequality is alive even in fiction. Gender equality has been an ongoing struggle in fiction and reality, our country and foreign countries, and in the past and the present. Gender inequality effects the people of the entire world. For example, there are major issues involving gender in Egypt. In Egypt, there are the sparks of movements trying to introduce women into government without challenging the reigning Brotherhood. Another place that struggles with gender inequality is the U. S. where women representation in government is very low. Only 17 out of 100 senate seats are held by women. Even in the U. S. , one of the most highly regarded nations in the world, women are not entirely equal. Gender inequality has effected people all through time. In example, it wasnt until the 1920s that women could vote in the U. S. Women have long been considered less than their male counterparts. Only recently have women put a dent in the extreme patriarchy that has existed all through history. Today, women still are of unequal representation, pay, and rights across the globe. For example, in the U. S. today, there mans dollar as pay for the same positions. This is one example of how inequality lingers in modern day first world countries. Gender inequality is also existent in both reality and fiction. We have already given any examples of real cases and statistics including representation and wage gaps. However, there is also gender inequality in the fictional world. For example, in Of Mice and Men, Curlys wife is a prime example of gender struggles. She is constantly being marginalized. She is viewed as a thing that would get Lennie in trouble instead of an actual person. Even her name is never spoken. She is referred to as Curlys wife which reaffirms Curlys ownership over her and her status as a possession or an object instead of a human being. When her dead body is found, the first and only omment made of her death was along the lines of, Poor boy. Curlys wifes death was seen as nothing but something unfortunate for Lennie. This contributes to the pile of evidence that can conclude that Curlys wife was considered a mere object. Through time, in foreign countries, and even in between pages, gender inequality has been a constant struggle. Charlotte Bronte wrote that she, a woman, is no bird. A woman, after having a net thrown on her and her fellows time and time again, must decide to declare that they are not a bird, but a human being. Human beings arent o be ensnared. It is said that the first step of fixing a problem is the recognition that it exists. So, women must understand that the net encompassing them is not a blanket, but a prison. Together, womankind must stand and declare, We are not birds. Hopefully, these examples of gender inequality is bringing more attention to the net. Hopefully, the realization will dawn that gender inequality is thriving among us and will not die out on its own. It has existed everywhere, always. A mighty effort is to be made to begin the reversal of this inequality and injustice.

Issue Of Self Harm In Society Social Work Essay Essays

Issue Of Self Harm In Society Social Work Essay Essays Issue Of Self Harm In Society Social Work Essay Essay Issue Of Self Harm In Society Social Work Essay Essay Klonsky, E.D 2007. , Muehlenkamp, J.J 2005 ) . Self injury is listed in the Diagnostic and Statistical Manual of Mental Disorders ( DSM-1V-TR ) ( 1994 ) as a symptom of marginal personality upset. However, patients with other diagnosing may besides self injury including those with depression, and anxiousness upsets, substance maltreatment, eating upsets post-traumatic emphasis upsets, schizophrenic disorder and several personality upsets. Self injury is besides evident in high-functioning persons who have no implicit in clinical diagnosing. ( Klonsky, E.D 2007 ) . Guidelines for the intervention of ego injury are non specified from NICE. What is self injury, self injury is calculated harm of the organic structure that is deliberately non life threatening, frequently insistent in nature and normally considered socially unacceptable, 80 % of self injury involves knifing or cutting the tegument with a crisp object ( Greydanus, A ; Shek, 2009 ) . It is by and large agreed that person does non mean to decease as a consequence of his or her self injury. However, many Acts of the Apostless of ego injury are non straight connected to suicidal purpose they may be an effort to pass on with others to act upon or to procure aid or attention from others or a manner of obtaining alleviation from it hard and otherwise overpowering state of affairs or emotional province ( Hjelmeland et al. , 2002 ) . Walsh and Rosen ( 1998 ) in discoursing the difference between self mutilation and parasuicide have noted ; In the instance of consuming pills or toxicant, the injury caused is unsure, unpredictable, and fundamentally unseeable. In th e instance of ego lacerations, the grade of ego injury is clear, unambiguous, predictable as to class, and extremely seeable ( Walsh, B.W. , Rosen, P.M 1988 ) . However person who self injuries is 50-100 times more likely to try self-destruction than person who does non ( Martinson, D. 1998 ) .There are many grounds why people self injury, in a study conducted of immature people aged 16 through to 25 the most common ground was to happen alleviation from a awful state of affairs ( Samaritans 2001 ) .Self injury is frequently associated with a history of injury and maltreatment including emotional maltreatment, sexual maltreatment, drug dependance eating upsets or mental traits such as low self-pride or perfectionism. ( Swales, M. 2008 ) Emotionally annuling environments where parents punish kids for showing unhappiness or injury can lend to a trouble sing emotions and increased rates of ego injury ( Martinson, D. 2002 ) . Abuse during childhood is accepted as the primary societal factor as is bereavement, and troubled parental or spouse relationships. Factors such as war, poorness, and unemployment may besides lend. In add-on some persons with permeant developmental disablements such as autism engage in ego injury, although whether this is a signifier of self stimulation or for the intent of harming oneself is a affair of argument ( Edelson, 2004 ) It is noted that Service users who self harm spring loosely three grounds for their behavior these are, commanding temper, modulating tempers in footings of how a individual is able to get by with emotions and feelings particularly feelings which are peculiarly unsettling unpleasant or intense. Communication, some people use self injury as a manner of showing themselves if those looks are directed at others this can be seen by some as attending seeking and use. Understand in what an act of self injury is seeking to pass on can be important to covering with it in an effectual and constructive manner. Control/punishment, people who self injury have frequently experienced traumatic experiences in their lives including emotional physical or sexual maltreatment. ( Martinson, D. 1998 ) . Self injury can be a signifier of trauma re-enactment or manner of bargaining or prosecuting in charming thought if I hurt myself I will forestall the thing I fear protect the individual I care about . A common belief sing self injury is that it is an attending seeking behavior nevertheless in most instances this is inaccurate. Many self- harmers are really self-aware of their lesions and cicatrixs and experience guilty about their behavior taking them to travel to great lengths to hide their behaviors from others ( Mental Health Foundation 2006 ) . Peoples diagnosed as holding certain types of medical upset are much more likely to self injury in one study of a sample of the British population people with current symptoms of mental upset up to 20 times more likely to describe holding harm themselves in the yesteryear ( Meltzer et al. , 2002 ) .People diagnosed as holding schizophrenia are most at hazard and about one-half of this group will hold harmed themselves at some clip. When assessed the bulk of persons prosecuting in ego injury will be diagnosed with depression although two tierces will no longer suit the standards after a twelvemonth. This explains why about half of those who present to an exigency section meet standards for holding a personality upset ( Haw et al. , 2001 ) . However, there are jobs with making this because some people who self injury see the term personality upset to be violative and to make a stereotype that can take to damaging stigmatisation by societal attention workers ( Babiker A ; Arnold, 1997. , Pembroke, 1994 ) . About one in six people who attend an exigency sections following ego injury will harm themselves once more in the undermentioned twelvemonth ( Owen et al. , 2002 ) . For the last 25 old ages it has been NHS policy that everybody who attends infirmary after an episode of self injury should have a psychological appraisal ( Department of Health and Social Security, 1984 ) .While psychological appraisal includes several constituents, the most of import are the appraisal of demands in the appraisal of hazards. The appraisal of demands is to each point to place those personal ( psychological ) and environmental ( societal ) factors that might explicate an act of self injury ; this appraisal should take to a preparation, based upon which a direction program can be developed. Despite the importance of comprehensive appraisal following an act of self injury many service users fall through the net . In many infirmaries, more than half of the attendants are discharge from the exigency section without specialist appraisal ( Termansen A ; Bywater, 1975 ; Thomas et al. , 1996 ; Kapur et al. , 1998 ) . Patients who leave hospital direct from an exigency sect ion and particularly those who leave without a psychological appraisal are less likely to hold been offered to follow- up ( Owens et al. , 1991 ; Suokas A ; Lonnquist, 1991 ; Gunnell et al. , 1996 ; Kapur et al. , 1998 ) . In add-on, those who do have the psychological appraisal ( instead than the demands or hazard appraisal specifically ) may be less likely to reiterate an act of self- injury ( Hickey et al. , 2001 ; Kapur et al. , 2002 ) . These figures suggest that the service user is being set up to neglect or more straight non being right diagnosed and treated decently. Service user s experiences and attitudes to the services they receive can change but most feel like the undermentioned citation Got no aid at all. All they wanted to make is pick on me like I was a blue small miss, and it made me really angry, and I could nt open all for how they treated me. I merely dreaded traveling to see them ( Harris, 200 ) . Not merely do these sorts of attitudes make users experiences of services unpleasant, but they can besides increase service user s reverberations of hurt. Not merely are service users critical of exigency section staff, but patients admitted to hospital following self poisoning besides feel stray, neglected and inhibited by staff ( Dunleavey 1992 ) a fast trailing of service users through the system should be considered to minimise injury ensuing from their hurt and to minimise hurt. Service users besides point out the importance of being listened to by staff even when the interaction is brief or merely a individual juncture ( Arnold 1995 ) . A safe environment and being listened to it particularly of import since service users may uncover information about their hurts that makes them experience vulnerable, fearing negative reverberations. As a consequence of hapless material attitudes towards people who self injury, service users feel that they are often treated otherwise compared with service users who have non self harmed. I was told off by nurses and the physicians ; I merely felt little. They do handle self harmers different to accident people. We are classed as self-destructions. The hospital staff merely expression at you as though you re blowing clip. That s how I felt. ( Harris. 2000 ) . Some ego harmers, nevertheless, use the pattern of ego injury in a ritualistic manner. This type of ego injury has been practiced by different civilizations for centuries, for illustration the Maya priesthood performed auto- forfeit by cutting and piercing their organic structures in order to pull blood ( Gualberto, A. 1991 ) . It is besides practiced by the saddhu Hindu abstainer, in Catholic chagrin of the flesh, in ancient Canaanite bereavement rites as described in the Ras Shamra tablets and in the Shiite one-year rite of self-flagellation, utilizing ironss and blades, that takes topographic point during Ashura where there Shiites sect mourne the martyrdom of Imam Hussein ( Reference ) . Another small known fact is that the carnal universe is prone to self harming and there is some correlativity between animate beings and human existences on this issue. Self -mutilation in non-human mammals is well-established, although non a widely known phenomenon and its survey under menagerie or a laboratory conditions could take to a better apprehension of self injury in human patients ( Jones, I.H. , Barraclough, B.M. 2007 ) . Zoo or research lab raising and isolation are of import factors taking to increased susceptibleness to self injury in higher mammals. Lower mammals are besides known to mangle themselves under research lab conditions after disposal of drugs ( Jones, I.H. , Barraclough, B.M 2007 ) . In Canis familiariss, canine obsessional compulsory upset can take to self inflicted hurts, for illustration eyetooth lick. Captive birds are sometimes known to prosecute in feather tweaking doing harm to plumes or even the mutilation of tegument or musculus tissue ( 20.. ? .. ) A good illustration of plume plucking in birds would be battery biddies that are kept in coops with no entree to motion or sunshine. Useful analogies! Many people who engage in ego injury do so non that they intend to take their life or that they are seeking attending. Peoples who self injury do so because they are looking for some signifier of alleviation from their state of affairs. As a header mechanism, self harm plants for the individual making it. ( Reference needed on get bying mechanisms ) Many self harmers who seek aid in the signifier of medical attending face an acclivitous battle in the face of hardship, negativeness and incredulity from the service that is in situ to assist them. Negative attitudes from medical staff and societal attention workers affect the ego harmer and they feel progressively isolated. Within the medical profession comes a coldness non afforded to accident and ill people, along with a deficiency of apprehension and a deficiency of preparation. Communication with the service user every bit good as authorization would enable service users to hold a greater say in their intervention and rehabilitation and this would travel a long manner in turn toing this job. Service users know why they self injury but feel they are non being listened to. Until this issue is addressed the job will travel mostly unchanged. ( Need mentions for stigma and self harm intervention in A A ; E )

Microprocessor Essay Example | Topics and Well Written Essays - 1000 words

Microprocessor - Essay Example The 80286 contains a total of fourteen registers that are of interest to the application programmer. These registers may be grouped into four basic categories: General registers. These eight 16-bit general-purpose registers are used primarily to contain operands for arithmetic and logical operations. Segment registers. These four special-purpose registers determine, at any given time, which segments of memory are currently addressable. Status and Control registers. These three special-purpose registers are used to record and alter certain aspects of the 80286 processor state. For descriptive purposes, the 80286 instruction set is partitioned into three distinct subsets: the Basic Instruction Set, the Extended Instruction Set, and the System Control Instruction Set. The "hierarchy" of instruction sets defined by this partitioning helps to clarify the relationships between the various processors in the 8086 family . Five of the general- purpose registers are available for offset addres s calculations. These five registers, shown in figure 2-4, are SP, BP, BX, SI, and DI. SP is called a pointer register; BP and BX are called base registers; SI and DI are called index registers. The Basic Instruction Set, comprises the common subset of instructions found on all processors of the 8086 family. Included are instructions for logical and arithmetic operations, data movement, input/output, string manipulation, and transfer of control.... address lines, giving these processors one megabyte of addressability (2^20 = 1MB). The 80286, with its 24 address lines, gives 16 megabytes of addressability (2^24 = 16 MB). The 286 was designed to run multitasking applications, including communications (such as automated PBXs), real-time process control, and multi-user systems. The 80286 contains a total of fourteen registers that are of interest to the application programmer. These registers may be grouped into four basic categories: General registers. These eight 16-bit general-purpose registers are used primarily to contain operands for arithmetic and logical operations. Segment registers. These four special-purpose registers determine, at any given time, which segments of memory are currently addressable. Status and Control registers. These three special-purpose registers are used to record and alter certain aspects of the 80286 processor state. For descriptive purposes, the 80286 instruction set is partitioned into three distinct subsets: the Basic Instruction Set, the Extended Instruction Set, and the System Control Instruction Set. The "hierarchy" of instruction sets defined by this partitioning helps to clarify the relationships between the various processors in the 8086 family . Five of the general- purpose registers are available for offset address calculations. These five registers, shown in figure 2-4, are SP, BP, BX, SI, and DI. SP is called a pointer register; BP and BX are called base registers; SI and DI are called index registers. The Basic Instruction Set, comprises the common subset of instructions found on all processors of the 8086 family. Included are instructions for logical and arithmetic operations, data movement, input/output, string manipulation, and

Tourism in Bulgaria Essay Example | Topics and Well Written Essays - 3500 words

Tourism in Bulgaria - Essay Example The method of investigation The class had been divided into groups of 3-4 students with diverse languages. The groups came to an agreement that the research be conducted with respect to the international tourism in Bulgaria. As such, three different locations in the country were selected that are likely to be tourist attraction centers. These include Sofia (as the countries capital city), Burgas (one of the large coastal towns), and Sunny Beach (a beach resort at the coast that is likely to attract international tourists). The selection of the geographical locations applied the principles of judgmental sampling, as it was considered that these regions would have the highest number of international tourists. The group designed a questionnaire that was translated into different languages that are applicable in Bulgaria (English, Bulgarian, French, Russian, and German) in order to capture a wide category of the tourists. The use of questionnaire in a face-to-face interview was preferred in order to avoid/minimize cases of non-response and inaccurate data. This is because it would enable a clarification to be made in the event that something was not clear. The questionnaire sought responses like the place of origin of the individual, the reason for visit, demographic information (gender, age, nationality), the size of the visiting group (an individual, a couple, family, or larger group), the previous visits to the country, the opinions on tourism’s effect on developments in Bulgaria, and the activities of the tourists while in the country. The response to the last question in the questionnaire is of particular importance in... The research indicates that the international male tourists and their female counterparts engage/participate in almost similar activities at comparable degrees. In fact, the females appear to be engaged in more different activities than the male tourists are. There is not a single activity included in the study that had male participants and no female participants. The different in the scores that measure the individuals’ engagement in these activities also had close ranges for nearly all the activities. Besides, there is a positive relationship between the degree by which the males engage in a given activity during the vacation and the females’ engagement in those particular activities. This means that if male participants have engaged highly in a given tourist activity, then chances are high that females are also highly engaged in the activity. Thus, our hypothesis that the male international tourists in Bulgaria engage in more different activities than the females is not supported. The cheap cost of transport, different categories of accommodation facilities, and proper accessibility of most of tourist attraction sites in the country encourages more tourists (men and women) into the country. The social centers have a range of activities that loosely fit both males and females. The study was facilitated by the strategic choice of the geographical location in which it was conducted. Even though it was based on judgmental principles, it was likely to provide more relevant information since this project had nothing to do with data on the Bulgarians.